Firstly we need to know what we have to choose from.  Most Video cameras can be put in to one of three categories, Consumer video camera hire , ProSumer and Professional camcorder hire. To decide which level you will need you have to look at the job requirements for example, if your just going on holiday and want to capture the memories, chances are you will not want to carry or need a massive professional shoulder mount camera rig as it would be highly impractical and overkill not to mention that you would standout more than a Amish Swede! So you need to know what camera will be best for which shoot in my opinion I would say 9 out of 10 times the ProSumer level would be sufficient this is because they are broadcast quality and you will not need to be captain spok to use one, however if you are the results can be outstanding. So what camera is it I hear you ask well we can’t get ahead of ourselves the next part we need to look at is those letters that come after the make of the camera like PMW, HVR, XF. What do these mind boggling prefixes  mean well they specify the range that the Video Camera is from and can tell you a lot about the camera, but most importantly the format it records to, once you understand this you should be in a much better position to make a decision on which video camera hire package you opt for